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Starting a tourism business

Encouraging tourism is important to the Shire of Toodyay. If you are considering starting a tourism business, below are some tips, tools and support to help you.


Tourism Structure

The Shire of Toodyay through the Toodyay Visitor Centre make up a part of the tourism marketing ecosystem within Australia. Success is achieved when each organisation within the ecosystem works together in a collaborative approach.

  • Tourism Australia – responsible for international marketing to attract tourists to Australia
  • Tourism WA – responsible for international and domestic marketing to attract tourists to Western Australia
  • Destination Perth – responsible for domestic and some international marketing to attract tourists to Perth and surrounding areas
  • Toodyay Visitor Centre – responsible for intrastate marketing to attract tourists to Toodyay
  • Local operators – responsible for marketing their own business


Toodyay Visitor Centre

The Toodyay Visitor Centre’s role is to attract tourists to Toodyay and direct them to local operators. If you are looking at starting a tourism business you are encouraged to sign up as a Toodyay Visitor centre partner.

Toodyay Visitor Centre Partnership Prospectus

Toodyay Visitor Centre Partnership Application


Tourism Council of WA

The Tourism Council of WA is the peak body representing tourism businesses, industries and regions in WA. They promote the value of tourism, facilitate sustainable tourism development and advocate industry policy on behalf of members.


While not mandatory, accreditation with TCWA can be beneficial. It provides businesses with the necessary tools and resources to establish and update business policies and procedures to ensure ongoing sustainability and best practice. As a nationally recognised program it also allows you to use the Quality Tourism branding to promote your business.



The Toodyay Visitor Centre can help you with local statistics when conducting research. Other avenues of research include:

Tourism WA

Tourism Research Australia

Tourism Australia